LEARN UNCONVENTIONAL MARKETING

Overrated? Examining Google Performance Max Ads

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Facebook Advantage Plus Shopping: Worth the Hype?

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Facebook, Google, & Tiktok Ads In 2023 (What To Expect)

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View-through conversions are killing your ads

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Cost Of Facebook Ads Are Down?

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Snap Ads Days Are Over?

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TikTok is Going Back to Cookies

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Youtube Shorts – Next Instagram?

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Don’t be a Lazy Advertiser

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Pay Attention: Influencer Marketing

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Managing Your Social Media

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Google Ads for Ecommerce

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SEO For Your Business?

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Explaining “Stolen” Conversions

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Explaining API Tracking For Facebook Ads

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Underrated Or Overrated: SnapChat Ads.

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Now What: IOS 14 & Your Ads

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Pay Attention: TikTok Ads For Your Business

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Simplify Your Ads

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Does Cost Per Impression (CPM) matter?

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Advertise in High Frequency

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8 Things Facebook Doesn’t Want You To Know…

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Facebook vs Apple: The War on Privacy

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Don’t be Fooled by ROAS Double Attribution

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Don’t Become Dependant on Paid Ads

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The Risks of Display Advertising

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Why I Never Use Templates For Ads

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Similarities Between Marketing and Religion

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Are you ROI-Lingual?

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Explaining The Concept Of “Floating” Conversions

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No Retention, No Business…

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What’s An Audience Bank (And Why It Matters)

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Under The Hood: 4 Important Overlooked Metrics On Facebook Ads

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Using Paid Ads To Target Your Existing Customers

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The Snowball Effect of Ads and Why It Matters

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Why You Must Advertise On TikTok Right Now

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How To Use Facebook Ads To Accelerate Your Organic Reach

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Math Behind Your ROAS (And How To Improve It)

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Cost Controls Vs ROAS Optimization For Facebook Ads

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Hack Your Competitors Ads Through Facebook Ads Library

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Year 2020: Stop Showing Your Ads on Facebook

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The Surprising Effects Of Advertising During Quarantine

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Why CTR & CRV Are The Key To Maximizing Your ROI On Facebook Ads

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The Death of PPC Ads

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The Creative Sandbox Of Facebook Ads

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Why I Don’t Use 3rd Party Tools For Facebook Ads

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Laws of supply and demand in display advertising

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How I Set Up My Campaigns On Facebook & Instagram Ads (11 Rules Included)

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Social Proof Matters On Facebook & Instagram (And How You Should Use It…)

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Explained: Are Facebook Ads Still Effective?

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Why You Shouldn’t Duplicate Your Facebook Campaigns

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How To Scale Your Facebook Ads

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Old Marketing Strategies Fail In New Advertising

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Instagram Funnel On Steroids To Boost Performance!

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What’s your real ROI?

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7 Deadly Mistakes That Can Kill Your Remarketing Campaigns!

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Behind The Scenes: Facebook Auctions

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(Never) Boost Your Page Posts

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Value Optimization On Facebook Ads

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Facebook Ads: Fewer Ads, Better Performance

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(Campaign Budget Optimization) – What’s The Big Deal? Spoiler: Not Much

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(Never) Optimize Your Campaigns By 1 Day On Facebook Ads

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Why Should You Use Bid/Cost Caps In Your Facebook Campaigns?

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Facebook is not for every business

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9 myths about Facebook & Instagram ads

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Textbook marketing sucks

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5 Important Audits To Improve Your Performance On Facebook Ads

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First Impression To Final Purchase: Complete Funnel Journey

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Super Metric Or Super Manipulator? Examining The Role OF ROI

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Facebook vs Youtube for advertisers

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Why 98% Of Advertisers Fail On Facebook Ads

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Facebook Targeting: Lookalikes vs Pure Pixel

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How Pixel Based Objective Changed Online Advertising

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Your Ads are not the problem, it’s your product!

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The Path to Understanding Conceptual Ad Marketing

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Why (not) to use Facebook interests & lookalikes

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Case Study – Fake studies?

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Pay to Play – No Paid Marketing, No Business.

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Why Click Through Rate Is So Underrated?

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