Many marketers and bloggers prioritize being the first to write about new advertising opportunities or features in order to deliver the news first and sell their products or services as a result. That’s why many of them race to post any new update and promote it to achieve their own objectives. While the majority of […]
Category Archives: Digital Marketing
Facebook, Google, & Tiktok Ads In 2023 (What To Expect)
The last two years have been a hell of a ride for online advertisers. Unprecedented times during the COVID and post-COVID era created a new reality for advertisers online. Led by initial market fear that this was the end, one of the biggest rallies for online businesses in modern history, the last 2 years had […]
View-through conversions are killing your ads
When I decide what topics to write about, I try to pick the ones that are least talked about and that I believe can make the biggest impact for your advertising campaigns. View-through conversions are definitely one of the most important ones, also a lot less popular and lesser known, especially by the mainstream. Why? […]
Cost Of Facebook Ads Are Down?
Advertising, since the start of the COVID era, has been a wild ride for advertisers. It started with extreme concerns over the future of ecommerce, as the shutdown of the world posed a potential threat. No flights and no freight all caused a dramatic increase in shipping and transportation costs that sent the biggest names […]
Snap Ads Days Are Over?
It hasn’t been an easy time for any investor in the stock market these last few months. The stock market had some of its worst-performing weeks since the 2008 recession; both small and big investors have been panicking over the tremendous losses. The tech sector has been one of the main losing sectors, primarily because […]
TikTok is Going Back to Cookies
Not every day do I come across interesting news that makes me curious to investigate and try to read between the lines. Normally, when advertising platforms announce a change or an update, it’s due to a reaction or a response to a bigger issue. The last few years have shifted dramatically in the way that […]
Youtube Shorts – Next Instagram?
Not very often do I get to write about stuff that I get excited about. Especially if it’s about stuff or things that I think can be game-changers and make a powerful impact. Youtube shorts is one of them. If you are not familiar yet, Youtube shorts are short-form videos that are up to 60 […]
Don’t be a Lazy Advertiser
The modern era of online advertising has brought unimaginable changes to how consumers and businesses connect. The word automation has taken flight and machine learning has become the center of gravity for advertisers. It almost feels like fiction to think of advertising on the yellow pages or on a billboard in the middle of a […]
Pay Attention: Influencer Marketing
I don’t like to talk or write about topics that have been heavily discussed unless I have original value to add to the conversation. The term ‘influencer marketing’ wasn’t formed when Facebook or Instagram became popular. If you look at the modern era, it dates back to the 1930s, but the marketing methods can be […]
Managing Your Social Media
A big question that I get asked a lot about is how to manage your social media profiles for your business. How often should you post and what should you post? Although my main domain is paid advertising, social media content is the fuel for paid advertising. Creatives are the core of a successful paid […]