Digital Marketing Archives - Jason Burlin

Pay Attention: TikTok Ads For Your Business

Is a change of thrones coming soon for social media advertising? For more than a decade, social media advertising has been dominated fearlessly by Facebook. Since the acquisition of Instagram in 2012 and the Whatsapp app in 2014, Facebook made one thing clear to other social media platforms – there is no second place. The […]

Don’t be Fooled by ROAS Double Attribution

Just like in sports, the only thing that matters is winning. In advertising, the ROI is the holy grail, and the only thing that matters. Since advertising platforms started pixelating websites and tracking every event that happens on and off their platforms, ROAS became the most important metric in every advertising dashboard and the most […]

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