Category Archives: Digital Marketing

Since my work is most notably around topics of paid advertising, I rarely get around to discussing advertising opportunities like SEO. If you are not familiar, SEO, or Search Engine Optimization, is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. In more […]

Most readers who read my blog come for obvious reasons. They want to read what they believe is going to have the most impact on their business, and for their time. So I try to write about the topics that matter most to advertisers as long as I can stay original and bring something new […]

If you have been on earth and have been advertising online in the last year, then I’m pretty sure you too we’re witnessing the new world order. Apple announced that it’s going to make unprecedented changes to the way advertising platforms like Facebook track private data from their users (and resell it for a profit). […]

Quietly but persistently, Snapchat ads are gaining momentum as an alternative or secondary advertising social media platform to advertisers who are seeking to be less dependent on Facebook.  Unlike the younger and more promising social media app Tiktok, Snapchat has actually been around for longer than we normally think. Snapchat was launched back in 2011 […]

April 27th was the day that online advertising began to fundamentally change. Although most people think that it’s a war between Facebook & Apple (Since Facebook is the most vocal opponent), it’s actually much bigger than this. IOS 14 was a one-sided update forced down by Apple that essentially promotes one agenda: User privacy is […]

Is a change of thrones coming soon for social media advertising? For more than a decade, social media advertising has been dominated fearlessly by Facebook. Since the acquisition of Instagram in 2012 and the Whatsapp app in 2014, Facebook made one thing clear to other social media platforms – there is no second place. The […]

It wasn’t always easy. Self-advertising online wasn’t always an easy task. Although Google Ads & Facebook Ads were a self-service advertising platform from nearly the beginning, many advertising platforms required a sales or an ad representative to set up and manage your ads. Luckily enough, we are beyond that era. Now, everything is designed to […]

There is one common misconception in paid advertising, when the cost per impression (cost to deliver an ad impression) increases, your performance & profitability will decrease.  If you think about it, it makes sense. If you’re paying more money for the same ad space, then how can your results stay the same or get better? […]

Not all marketing terms are created equal. Everyone likes to talk about ROI and ROAS as they are considered the king of all metrics. There are many important terms and metrics in advertising that each share and represent different values. While ROAS or ROI represents the end result of your ad, I would like to […]

Although most of my writing revolves around sharing my knowledge on ways to help advertisers gain a better understanding of how to create better ads, every once in awhile I like to write about things that advertisers and businesses should be aware of and careful of.  I hear a lot of advertisers that say that […]