Category Archives: Digital Marketing

Quietly but persistently, Snapchat ads are gaining momentum as an alternative or secondary advertising social media platform to advertisers who are seeking to be less dependent on Facebook.  Unlike the younger and more promising social media app Tiktok, Snapchat has actually been around for longer than we normally think. Snapchat was launched back in 2011 […]

April 27th was the day that online advertising began to fundamentally change. Although most people think that it’s a war between Facebook & Apple (Since Facebook is the most vocal opponent), it’s actually much bigger than this. IOS 14 was a one-sided update forced down by Apple that essentially promotes one agenda: User privacy is […]

Is a change of thrones coming soon for social media advertising? For more than a decade, social media advertising has been dominated fearlessly by Facebook. Since the acquisition of Instagram in 2012 and the Whatsapp app in 2014, Facebook made one thing clear to other social media platforms – there is no second place. The […]

It wasn’t always easy. Self-advertising online wasn’t always an easy task. Although Google Ads & Facebook Ads were a self-service advertising platform from nearly the beginning, many advertising platforms required a sales or an ad representative to set up and manage your ads. Luckily enough, we are beyond that era. Now, everything is designed to […]

There is one common misconception in paid advertising, when the cost per impression (cost to deliver an ad impression) increases, your performance & profitability will decrease.  If you think about it, it makes sense. If you’re paying more money for the same ad space, then how can your results stay the same or get better? […]

Not all marketing terms are created equal. Everyone likes to talk about ROI and ROAS as they are considered the king of all metrics. There are many important terms and metrics in advertising that each share and represent different values. While ROAS or ROI represents the end result of your ad, I would like to […]

Although most of my writing revolves around sharing my knowledge on ways to help advertisers gain a better understanding of how to create better ads, every once in awhile I like to write about things that advertisers and businesses should be aware of and careful of.  I hear a lot of advertisers that say that […]

Let me start by saying that I don’t like to write about news. I don’t portray my blog as a news outlet and updating my blog with the latest news about social media platforms is not what I am passionate about. I decided to write this post not only because I am asked daily about […]

Just like in sports, the only thing that matters is winning. In advertising, the ROI is the holy grail, and the only thing that matters. Since advertising platforms started pixelating websites and tracking every event that happens on and off their platforms, ROAS became the most important metric in every advertising dashboard and the most […]

If you’re running an online business, whether it’s a product that you are selling or a service that you are providing, there is always one thing on your mind… more sales. Today, nothing matters in Ecommerce like your online dashboard that shows how much revenue was generated today. Strangely, instead of focusing on actual profits […]