Don’t be Fooled by ROAS Double Attribution

Just like in sports, the only thing that matters is winning. In advertising, the ROI is the holy grail, and the only thing that matters. Since advertising platforms started pixelating websites and tracking every event that happens on and off their platforms, ROAS became the most important metric in every advertising dashboard and the most […]

Explaining The Concept Of “Floating” Conversions

If you are a marketer or advertiser you might agree that we live in the most interesting era for advertising. Every single event is measured. The amount of available data is extreme and everything is analyzed in real-time down to the second.  New platforms introduce new technologies and these new technologies lead to more and […]

Under The Hood: 4 Important Overlooked Metrics On Facebook Ads

Advertising on Facebook is hard. The number of factors that can impact your results and the paper-thin threshold struggle of keeping your campaigns profitable makes it hard to understand what really causes performance to change. The radical changes of being profitable one day to losing money the next day leave many advertisers clueless.  How can […]