Category Archives: Digital Marketing

In the internet era where physical assets turn to digital assets, appraising the real value of your business becomes a challenge. Assets that include your website, your visitors, your creative assets, your customers, and essentially all data that you own is considered your own online real estate. It could be worth a fortune or could […]

In the world of modern advertising, on-demand reporting and real-time data have changed the way advertisers analyze and strategize their marketing campaigns.  In the ’90s, advertising campaigns were more holistic in the sense of evaluating the results on a lifetime basis, however, the exposure to the real-time data changed the way advertisers analyze and optimize […]

Opportunities wait for no one. If you’re a business owner you’re sick of hearing about how good it was to advertise on Facebook and Google when there was little competition on those platforms. You’ve probably heard the stories about how cheap conversions were when the platforms launched and how much money the people who seized […]

If you are an active reader of my blog, you know how I feel about paid marketing. The majority of my posts discuss the importance of paid advertising and ways to improve your paid marketing efforts to scale your business. Without paid marketing, businesses won’t be able to survive the next decade and long gone […]

The most common question I get when talking to businesses about their ads is “What ROAS (return on ad spend) can you get us?” And “What’s the best ROAS you have ever got?” I guess some businesses think that ROAS is a metric that can be magically predicted or changed. This article is not written […]

If you are advertising on Facebook, you are probably aware of the challenges of ensuring your campaigns stay as profitable and as efficient as possible. If you read my previous blog posts, you know that my marketing approach is extremely product-focused. Invest heavily in your product creatives and presentation and focus the majority of your […]

Wouldn’t it sound crazy if you had the option to see exactly what your competitors are advertising, how many ads they are running, when they are launching ads, what kind of ads they are and even estimate the amounts they are spending on their ads on Facebook and Instagram and even know what are their […]

Ads are everywhere. I think there is a strong consensus across the globe that nobody likes to see ads. Every channel you watch, every website you visit, bus stops, highways, and any other place you can think of, ads are there.  The use of advertising is rooted so deeply in the core of most modern […]

The world has changed Who would have thought in 2019, that the only thing we will be talking about in 2020 is the Coronavirus? Who would have possibly imagined that airports that are open every single day will be shut down and that New York City will turn into a ghost town and not just […]

When talking about ads, we normally talk about performance. When we talk about performance we talk about ROI also known as ROAS. If you are not yet familiar with the term, here is the definition by Facebook:  “The total return on ad spend (ROAS) from website purchases. This is based on the value of all […]