Category Archives: Digital Marketing

Not all marketing terms are created equal. Everyone likes to talk about ROI and ROAS as they are considered the king of all metrics. There are many important terms and metrics in advertising that each share and represent different values. While ROAS or ROI represents the end result of your ad, I would like to […]

Although most of my writing revolves around sharing my knowledge on ways to help advertisers gain a better understanding of how to create better ads, every once in awhile I like to write about things that advertisers and businesses should be aware of and careful of.  I hear a lot of advertisers that say that […]

Let me start by saying that I don’t like to write about news. I don’t portray my blog as a news outlet and updating my blog with the latest news about social media platforms is not what I am passionate about. I decided to write this post not only because I am asked daily about […]

Just like in sports, the only thing that matters is winning. In advertising, the ROI is the holy grail, and the only thing that matters. Since advertising platforms started pixelating websites and tracking every event that happens on and off their platforms, ROAS became the most important metric in every advertising dashboard and the most […]

If you’re running an online business, whether it’s a product that you are selling or a service that you are providing, there is always one thing on your mind… more sales. Today, nothing matters in Ecommerce like your online dashboard that shows how much revenue was generated today. Strangely, instead of focusing on actual profits […]

Let’s face it, if you are selling products or services online, uncertainty is something that you need to get used to. One of the biggest challenges that Ecommers face is the lack of ability to forecast their future performance, growth, and profits. We define goals, create strategies, and plan months ahead, only to find out […]

The use of templates for ad creatives was something that I wanted to write about for quite some time, but always slipped my mind. Last week, I saw an ad on my Facebook newsfeed for a design tool that lets you create “killer” ad creatives in 30 seconds. People are becoming so impatient that even […]

There are a handful of words in the English dictionary where the very sound of them can make some people anxious. The kind of words that can immediately split a room of close friends into two sides. Religion is one of them. Without talking about my beliefs or discussing the concept of religion, this post […]

In baseball, it’s a home run. For football, it’s a touchdown. In basketball, it’s a monster slam dunk, and in advertising, it’s a return on investment (ROI). What do all these have in common? They are positive results that can help you win.  What a way to start an article and get your attention. In [...]

If you are a marketer or advertiser you might agree that we live in the most interesting era for advertising. Every single event is measured. The amount of available data is extreme and everything is analyzed in real-time down to the second.  New platforms introduce new technologies and these new technologies lead to more and […]