Under The Hood: 4 Important Overlooked Metrics On Facebook Ads

Advertising on Facebook is hard. The number of factors that can impact your results and the paper-thin threshold struggle of keeping your campaigns profitable makes it hard to understand what really causes performance to change. The radical changes of being profitable one day to losing money the next day leave many advertisers clueless.  How can […]

Using Paid Ads To Target Your Existing Customers

In the internet era where physical assets turn to digital assets, appraising the real value of your business becomes a challenge. Assets that include your website, your visitors, your creative assets, your customers, and essentially all data that you own is considered your own online real estate. It could be worth a fortune or could […]

The Snowball Effect of Ads and Why It Matters

In the world of modern advertising, on-demand reporting and real-time data have changed the way advertisers analyze and strategize their marketing campaigns.  In the ’90s, advertising campaigns were more holistic in the sense of evaluating the results on a lifetime basis, however, the exposure to the real-time data changed the way advertisers analyze and optimize […]

Why You Must Advertise On TikTok Right Now

Opportunities wait for no one. If you’re a business owner you’re sick of hearing about how good it was to advertise on Facebook and Google when there was little competition on those platforms. You’ve probably heard the stories about how cheap conversions were when the platforms launched and how much money the people who seized […]

How To Use Facebook Ads To Accelerate Your Organic Reach

If you are an active reader of my blog, you know how I feel about paid marketing. The majority of my posts discuss the importance of paid advertising and ways to improve your paid marketing efforts to scale your business. Without paid marketing, businesses won’t be able to survive the next decade and long gone […]

Cost Controls Vs ROAS Optimization For Facebook Ads

If you are advertising on Facebook, you are probably aware of the challenges of ensuring your campaigns stay as profitable and as efficient as possible. If you read my previous blog posts, you know that my marketing approach is extremely product-focused. Invest heavily in your product creatives and presentation and focus the majority of your […]