Why CTR & CRV Are The Key To Maximizing Your ROI On Facebook Ads

When talking about ads, we normally talk about performance. When we talk about performance we talk about ROI also known as ROAS. If you are not yet familiar with the term, here is the definition by Facebook:  “The total return on ad spend (ROAS) from website purchases. This is based on the value of all […]

The Creative Sandbox Of Facebook Ads

Advertising online has evolved at a rapidly changing speed. Estimates say that by 2025 ad creation and optimization online will be 99% automated.  Imagine that instead of spending hours crafting and creating your campaigns, you could just add the URL of your website, and platforms like Facebook and Google will auto-create your entire campaign from […]

Why I Don’t Use 3rd Party Tools For Facebook Ads

Whether you are advertising on Facebook, Instagram, Google, Snapchat, or any other marketing platform, third party advertising tools are everywhere. The minute you start advertising online, you will be targeted by many advertising tools that claim that they have the secret sauce to skyrocket your ad’s performance.  If you are not familiar with the term, […]

Laws of supply and demand in display advertising

In advertising, performance is the most sacred metric. Advertising performance is linked to overall business performance and green days mean profits and red days mean loss. Traditional forms of advertising lacked tracking technologies and as a result, marketing campaigns were analyzed on a lifetime basis, meaning from the start of the campaign to finish. Today, […]

How I Set Up My Campaigns On Facebook & Instagram Ads (11 Rules Included)

One of the hardest parts of running campaigns on Facebook and Instagram Ads is launching your first ad. This isn’t because it’s technical or requires some special assistance, but because you never know where exactly to start. The first step is always digesting massive amounts of information and hours of analyzing data, and then you’re […]

Social Proof Matters On Facebook & Instagram (And How You Should Use It…)

Everyone can agree that social proof matters. Social proof in ads is the engagement tied to the ad itself that shows you how many users engaged with the ad. It includes likes, comments, and shares, and indicates how popular an ad is online. Nobody actually thinks that adding social proof to your ads is a […]

Why You Shouldn’t Duplicate Your Facebook Campaigns

There are many ways to optimize your Facebook advertising campaigns. An entire industry was created based on how to effectively run Facebook ads. The lack of official recommendations by Facebook created a gap for ongoing discussions and debates on the best ways to scale and optimize your ads. Unsupported theories and secret hacks became a […]