Category Archives: Digital Marketing

The world has changed Who would have thought in 2019, that the only thing we will be talking about in 2020 is the Coronavirus? Who would have possibly imagined that airports that are open every single day will be shut down and that New York City will turn into a ghost town and not just […]

When talking about ads, we normally talk about performance. When we talk about performance we talk about ROI also known as ROAS. If you are not yet familiar with the term, here is the definition by Facebook:  “The total return on ad spend (ROAS) from website purchases. This is based on the value of all […]

You know I don’t tend to get dramatic in my blog posts. The title of the post isn’t meant to sound like clickbait or a desperate scream for your attention.  It’s merely stating a simple fact that most advertisers don’t tend to talk about. Which is that the pure existence of pay per click advertising […]

Advertising online has evolved at a rapidly changing speed. Estimates say that by 2025 ad creation and optimization online will be 99% automated.  Imagine that instead of spending hours crafting and creating your campaigns, you could just add the URL of your website, and platforms like Facebook and Google will auto-create your entire campaign from […]

Whether you are advertising on Facebook, Instagram, Google, Snapchat, or any other marketing platform, third party advertising tools are everywhere. The minute you start advertising online, you will be targeted by many advertising tools that claim that they have the secret sauce to skyrocket your ad’s performance.  If you are not familiar with the term, […]

In advertising, performance is the most sacred metric. Advertising performance is linked to overall business performance and green days mean profits and red days mean loss. Traditional forms of advertising lacked tracking technologies and as a result, marketing campaigns were analyzed on a lifetime basis, meaning from the start of the campaign to finish. Today, […]

One of the hardest parts of running campaigns on Facebook and Instagram Ads is launching your first ad. This isn’t because it’s technical or requires some special assistance, but because you never know where exactly to start. The first step is always digesting massive amounts of information and hours of analyzing data, and then you’re […]

Everyone can agree that social proof matters. Social proof in ads is the engagement tied to the ad itself that shows you how many users engaged with the ad. It includes likes, comments, and shares, and indicates how popular an ad is online. Nobody actually thinks that adding social proof to your ads is a […]

We all know the words to this song. The rhythm keeps changing but the words are the same.  Advertisers relentlessly swear that Facebook ads don’t work anymore. I find it amusing. If they don’t work, why do advertisers still spend money on the platform? Shouldn’t that mean that ad costs will go down if fewer […]

There are many ways to optimize your Facebook advertising campaigns. An entire industry was created based on how to effectively run Facebook ads. The lack of official recommendations by Facebook created a gap for ongoing discussions and debates on the best ways to scale and optimize your ads. Unsupported theories and secret hacks became a […]