Category Archives: Digital Marketing

There are two keywords that advertisers use most commonly when discussing Facebook ads. The first is ROAS, which is the return on ad spend investment. The second keyword is SCALE. The scale is defined as increasing your advertising spend to increase your revenue.  The main objective of most advertisers is to get the best ROAS […]

One of the greatest challenges advertisers face when running ads on social media platforms is a lack of strategy in their campaigns. The ability to produce results quickly, combined with the extremely user-friendly interface specifically designed to cut through the advertising middleman, has created a phenomenon. Having no marketing strategy became the new strategy and […]

Instagram was always considered the queen of social organic growth. Since the day it was created in 2010, users and advertisers have treasured Instagram’s most valuable asset – their massive organic reach on posts.  Users who knew how to create powerful content that was native to Instagram became famous influencers and some businesses based their […]

If you are running a business or are an advertiser, you probably hear the term ROI quite often. In online marketing, the terms CPC, CTR, and CPA have been pushed aside and ROI is almost the only thing that advertisers talk about. Optimization methods have evolved to center the focus on ROI. ROI optimization methods […]

If you are running ads on any paid advertising platform, you’re probably aware of the term remarketing. Remarketing is a way to connect with people who previously interacted with your website or mobile app. You can target people who viewed an item and haven’t yet purchased, engage with your loyal buyers, target people who visited […]

Ever wondered how the price of your ads is determined? If you have been advertising on Facebook Ads, you’re probably aware that you are billed based on every 1000 impressions. Meaning, regardless of how many clicks, likes, comments, or purchases you get, you will still be billed by impressions. The real question is, how are […]

Facebook introduced the boost post feature to advertisers in early 2013. The idea was simple, reach more people and expand beyond your normal, organic reach. If you were running a Facebook page before 2012, you probably saw it coming.  In the early stages of Facebook Ads, before the Facebook pixel even existed, businesses were receiving […]

Although value optimization was launched more than a year ago, many advertisers are not familiar with this option or don’t use it in their ads very often.  Facebook defines value optimization as follows: “optimizing for value tells our delivery system to show your ads to people who are likely to maximize the amount of value […]

When advertisers create their campaigns, they tend to fall for the idea that more campaigns equal better performance. Overcomplicated campaigns that are impossible to follow and new campaigns that are launched daily can harm your performance more than it can help. We all want the secret sauce and the professional strategies that the big advertisers […]

Campaign budget optimization (CBO) was partially introduced by Facebook in early 2018 and was set to permanently take place on all ad accounts by September 2019. It’s now estimated that campaign budget optimization will become permanent by mid-2020 on all ad accounts.  If you are not familiar with the term, all it means is that […]