7 Deadly Mistakes That Can Kill Your Remarketing Campaigns!

If you are running ads on any paid advertising platform, you’re probably aware of the term remarketing. Remarketing is a way to connect with people who previously interacted with your website or mobile app. You can target people who viewed an item and haven’t yet purchased, engage with your loyal buyers, target people who visited […]

Facebook Ads: Fewer Ads, Better Performance

When advertisers create their campaigns, they tend to fall for the idea that more campaigns equal better performance. Overcomplicated campaigns that are impossible to follow and new campaigns that are launched daily can harm your performance more than it can help. We all want the secret sauce and the professional strategies that the big advertisers […]

(Campaign Budget Optimization) – What’s The Big Deal? Spoiler: Not Much

Campaign budget optimization (CBO) was partially introduced by Facebook in early 2018 and was set to permanently take place on all ad accounts by September 2019. It’s now estimated that campaign budget optimization will become permanent by mid-2020 on all ad accounts.  If you are not familiar with the term, all it means is that […]

(Never) Optimize Your Campaigns By 1 Day On Facebook Ads

Running Facebook advertising campaigns is challenging. It can be stressful, exciting, disappointing and satisfying, depending on how the campaign is going. Even if you are only an advertiser and it’s not your money being spent, every dollar spent without profit ticks your brain. The pursuit to find the winning formula never ends. The question of […]

Why Should You Use Bid/Cost Caps In Your Facebook Campaigns?

When it comes to scaling ads and maximizing ad performance, different advertisers swear by different strategies and optimization methods. One controversial but very important topic on Facebook Ads is manual bids (recently renamed to bid/cost caps). Should you set your bids for your campaigns or let Facebook fully optimize the delivery and cost per result […]