Old Marketing Strategies Fail In New Advertising

One of the greatest challenges advertisers face when running ads on social media platforms is a lack of strategy in their campaigns. The ability to produce results quickly, combined with the extremely user-friendly interface specifically designed to cut through the advertising middleman, has created a phenomenon. Having no marketing strategy became the new strategy and […]

Instagram Funnel On Steroids To Boost Performance!

Instagram was always considered the queen of social organic growth. Since the day it was created in 2010, users and advertisers have treasured Instagram’s most valuable asset – their massive organic reach on posts.  Users who knew how to create powerful content that was native to Instagram became famous influencers and some businesses based their […]

7 Deadly Mistakes That Can Kill Your Remarketing Campaigns!

If you are running ads on any paid advertising platform, you’re probably aware of the term remarketing. Remarketing is a way to connect with people who previously interacted with your website or mobile app. You can target people who viewed an item and haven’t yet purchased, engage with your loyal buyers, target people who visited […]

Facebook Ads: Fewer Ads, Better Performance

When advertisers create their campaigns, they tend to fall for the idea that more campaigns equal better performance. Overcomplicated campaigns that are impossible to follow and new campaigns that are launched daily can harm your performance more than it can help. We all want the secret sauce and the professional strategies that the big advertisers […]

(Campaign Budget Optimization) – What’s The Big Deal? Spoiler: Not Much

Campaign budget optimization (CBO) was partially introduced by Facebook in early 2018 and was set to permanently take place on all ad accounts by September 2019. It’s now estimated that campaign budget optimization will become permanent by mid-2020 on all ad accounts.  If you are not familiar with the term, all it means is that […]