5 Important Audits To Improve Your Performance On Facebook Ads

Every advertiser on Facebook Ads constantly seeks to improve their campaigns’ performance. Advertisers use different methods to optimize and improve their results. Although every ad account is different and requires a unique strategy, there are some shared insights and audits that can be done to all ad accounts on Facebook Ads. These will help you […]

First Impression To Final Purchase: Complete Funnel Journey

Imagine you are the manager of a retail store in the middle of a lively city. Imagine being able to only see who’s coming in, who’s going out, and which customers are making purchases. You are able to see what they are buying and general stats like total daily sales, total store visits and total […]

Super Metric Or Super Manipulator? Examining The Role OF ROI

Back in the days when ad tracking was limited, most advertisers didn’t have the ability to evaluate their ads based on the return on ad spend (ROAS) metric. The lack of technology and late adaptation by different platforms made it hard to track direct return on investment from advertising, and advertisers had to rely on […]

Facebook vs Youtube for advertisers

If you’re an advertiser, you’re probably fed up with the number of articles that compare different advertising platforms and their pros and cons. Debates about which platform is better are endless. The point of this article is not to compare costs between advertising on YouTube and Facebook, but to discuss both platforms from a performance […]

Why 98% Of Advertisers Fail On Facebook Ads

Yes! Let’s say it out loud! Most advertisers FAIL! When I say advertisers fail, I mean that they are not able to achieve the goals they defined. Everywhere you look, you will see articles and posts about the challenges businesses face with Facebook ads. These articles report that the majority of businesses who use Facebook […]

Facebook Targeting: Lookalikes vs Pure Pixel

No matter what advertising platforms you use, how to best target your audience is always a hot debate. Different advertisers swear by different targeting methods and no one method has been proven for all industries.  The endless amount of variables that can have an impact on performance make it impossible to determine what the X […]

How Pixel Based Objective Changed Online Advertising

If ten years ago someone told you that today, online ad management would be completely automated, would you believe it? It was hard to imagine that leading advertising platforms would plan to pixel everything and gather extremely targeted data from every valuable website online.  Every page that you visit, every purchase you make, your interests, […]

Your Ads are not the problem, it’s your product!

Nobody likes to take responsibility for failures and everybody likes to point fingers. It’s human nature. People only want to take credit for success, and the same is true for advertisers. I can’t tell you how many times I’ve heard people say that Facebook and Instagram ads don’t work. My first response to that statement […]