Category Archives: Digital Marketing

Running Facebook advertising campaigns is challenging. It can be stressful, exciting, disappointing and satisfying, depending on how the campaign is going. Even if you are only an advertiser and it’s not your money being spent, every dollar spent without profit ticks your brain. The pursuit to find the winning formula never ends. The question of […]

When it comes to scaling ads and maximizing ad performance, different advertisers swear by different strategies and optimization methods. One controversial but very important topic on Facebook Ads is manual bids (recently renamed to bid/cost caps). Should you set your bids for your campaigns or let Facebook fully optimize the delivery and cost per result […]

Have you ever noticed how some of the most unexpected types of businesses invest heavily in their social media presence? Last week when I paid my gas bill, I noticed at the bottom of the bill that it said: “Follow us on Facebook to stay up to date.” Why in the world would I ever […]

I normally don’t like to use clickbait titles on my blog, but I made an exception here. I talk to advertisers weekly and hear all the conspiracy theories about how Facebook Ads work – mysterious ways and strange explanations that make me laugh but also makes me wonder whether or not these advertisers should even […]

There, I said it – and if you have been marketing in the real world for more than a minute, you probably know it too. Textbook marketing sucks.  The thought of learning how to market a product or service by reading a college book based on ancient marketing tactics makes me wonder if the people […]

Every advertiser on Facebook Ads constantly seeks to improve their campaigns’ performance. Advertisers use different methods to optimize and improve their results. Although every ad account is different and requires a unique strategy, there are some shared insights and audits that can be done to all ad accounts on Facebook Ads. These will help you […]

Imagine you are the manager of a retail store in the middle of a lively city. Imagine being able to only see who’s coming in, who’s going out, and which customers are making purchases. You are able to see what they are buying and general stats like total daily sales, total store visits and total […]

Back in the days when ad tracking was limited, most advertisers didn’t have the ability to evaluate their ads based on the return on ad spend (ROAS) metric. The lack of technology and late adaptation by different platforms made it hard to track direct return on investment from advertising, and advertisers had to rely on […]

If you’re an advertiser, you’re probably fed up with the number of articles that compare different advertising platforms and their pros and cons. Debates about which platform is better are endless. The point of this article is not to compare costs between advertising on YouTube and Facebook, but to discuss both platforms from a performance […]

Yes! Let’s say it out loud! Most advertisers FAIL! When I say advertisers fail, I mean that they are not able to achieve the goals they defined. Everywhere you look, you will see articles and posts about the challenges businesses face with Facebook ads. These articles report that the majority of businesses who use Facebook […]