Why (not) to use Facebook interests & lookalikes

As you may already know, advertising on Facebook is different than advertising on other platforms. Unlike other advertising channels, Facebook doesn’t offer keyword targeting. Instead, Facebook lets you target people based on their interests. The reason for this is that people don’t come to Facebook to search, they browse for entertainment. On Google, you can […]

Pay to Play – No Paid Marketing, No Business.

The struggle is real. Businesses who have strived in the last decade, nurtured from massive organic growth have now reached a dead end and are facing a dramatic decline in overall growth.  Businesses who’ve based their entire business model on organic traffic and low margins are left in the dark wondering what the dictating advertising […]