Category Archives: Digital Marketing

Yes! Let’s say it out loud! Most advertisers FAIL! When I say advertisers fail, I mean that they are not able to achieve the goals they defined. Everywhere you look, you will see articles and posts about the challenges businesses face with Facebook ads. These articles report that the majority of businesses who use Facebook […]

No matter what advertising platforms you use, how to best target your audience is always a hot debate. Different advertisers swear by different targeting methods and no one method has been proven for all industries.  The endless amount of variables that can have an impact on performance make it impossible to determine what the X […]

If ten years ago someone told you that today, online ad management would be completely automated, would you believe it? It was hard to imagine that leading advertising platforms would plan to pixel everything and gather extremely targeted data from every valuable website online.  Every page that you visit, every purchase you make, your interests, […]

Nobody likes to take responsibility for failures and everybody likes to point fingers. It’s human nature. People only want to take credit for success, and the same is true for advertisers. I can’t tell you how many times I’ve heard people say that Facebook and Instagram ads don’t work. My first response to that statement […]

One of the greatest challenges that I face as a marketer is the task of convincing business owners that the key to success in marketing their business is understanding the fundamentals of marketing on a conceptual level. They all want the secret sauce and a fast pass to skyrocketing their sales, but if you have […]

As you may already know, advertising on Facebook is different than advertising on other platforms. Unlike other advertising channels, Facebook doesn’t offer keyword targeting. Instead, Facebook lets you target people based on their interests. The reason for this is that people don’t come to Facebook to search, they browse for entertainment. On Google, you can […]

In the age of too much information, businesses & advertisers are in constant pursuit of winning marketing case studies that can skyrocket their sales. Businesses use marketing case studies to measure the success of a certain strategy or goal without understanding the true variables and metrics of the study. What is the cause and effect? […]

The struggle is real. Businesses who have strived in the last decade, nurtured from massive organic growth have now reached a dead end and are facing a dramatic decline in overall growth.  Businesses who’ve based their entire business model on organic traffic and low margins are left in the dark wondering what the dictating advertising […]

When people talk about marketing, they often talk about ROIs and KPIs. They rarely mention the term click-through rate (CTR). If you are not already familiar with this term, click-through rate is defined as the ratio of users who click on a specific link to the number of total users who view a page, email, […]