I wasn’t born a marketer, but from a very young age, I knew that marketing was in my blood.
Whether it was selling lemonade with my buddies when I was eight years old, or selling snacks at school just to make that extra buck, marketing was pumping in my veins. Perhaps it was when I started running million dollar campaigns for big brands at the age of 20 that made me realize that when you’re madly obsessed with something, you’re able to do it better than anyone else.
Some people find commercials on TV and radio annoying, but I listen, analyze and store that information in the back of my brain. Every banner in the city, every advertisement along the way gets my full attention. I’m what you call an extreme daydreamer – my mind keeps me busy 18 hours per day, trying to figure out the perfect formula. How can you make someone want a product? How can you take a generic item and market it in a way that will make somebody want it? Marketing is everywhere you look. Marketing is when you buy an expensive apple in the supermarket because it has a fancy description and has been shined to perfection, and marketing is when you buy an Apple iPhone for an insane price because you think you need it. Marketing is an Italian restaurant in Los Angeles that serves authentic Italian food, and marketing is when you are ready to buy your first luxury car, just because you think it gives you a certain status.
The struggle is real, believe me, I know it. I know what it’s like to be sky-high from success and money one day, just to wake up the next morning at rock bottom. The one thing that I learned from more than a decade of advertising is that you need to hustle everyday, no matter how much money you’ve made in the past. Having a bad day or a slow week in business is not a false alarm, it’s a red alert. To hell with the seasonal excuses – every single day someone somewhere in the world is making money. If that’s not you today, hit the emergency button and take action.
My take on marketing is very unconventional. I don’t follow textbook marketing strategies and I stay as far as I can from all the best selling authors who try to “teach” you marketing (while making millions from their book sales in the process). When everybody goes right, I go left. My strategies are based on my own experience and rooted in my own instincts. Understand that the raw basis of marketing is strongly rooted in psychology. Human behavior doesn’t have an instruction manual, especially not for making someone desire something. Even if you found a way to make someone interested in your product, you need to ask yourself – at what cost? Can I make a profit from it? How can you market a product to someone at a cost that will leave you profitable? That’s the real question. That’s where the goldmine is. That’s what I have been pursuing and mastering in the last decade. It’s one thing to have a good marketing plan in place, but creating a highly profitable marketing strategy, that’s a whole new level of marketing.
Since 2008, I have worked with more than 500 companies and managed an advertising spend of more than $150,000,000, but I am still fascinated by every campaign that I work on. I enjoy taking part in different journeys and seeing how small startup companies turn into giant empires.
Maybe you‘ve tried paid marketing before but didn’t see the success you hoped for. Or maybe you’ve tried to work with tons of different companies and only lost more and more money. If this sounds like you, I urge you to give it another shot. While it’s true that no one can guarantee you results, I can promise you that it won’t be a waste of your time.
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